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Claude Masterclass Add-On Pack · Owner preview โ† Back to course
A new product line

The Add-On Pack.

Four feature-specific deep-dive modules that complement the 8-unit framework. Where the main course teaches you how to think with Claude, the Add-On Pack teaches you how to use Claude's specific power-user features โ€” Projects, Code, Design, and Customize. Bundled as a single add-on purchase, designed to evolve as Anthropic ships new capabilities.

Why an add-on pack instead of more units?

The 8-unit course is a framework course. It teaches a way of thinking โ€” the Hire-to-Partner mental model โ€” that holds up regardless of which specific Claude features Anthropic ships. That's why it ages well.

But feature-specific knowledge is different. Skills, Projects, Claude Code, Artifacts, Connected Apps โ€” these are tooling courses. They teach you to use specific buttons and capabilities. They also need updates every time Anthropic releases something new.

Bundling these as a separate Add-On Pack keeps the main course evergreen while creating a product that can evolve continuously. Buyers know what they're getting: a focused, up-to-date guide to Claude's specific power-user features.

The four modules

Module 1 · Built โœ“

Projects

The setup that runs in the background

Anthropic's Projects feature lets you create dedicated workspaces with persistent files, custom instructions, and a stable context that Claude reads every time you open it. Unit 3 of the main course teaches the mindset; this module teaches the mechanics โ€” every setting, every option, every best practice for getting Projects to do real work.

Module outline (preview)

  1. What Projects actually are (and aren't)
  2. The file-loading discipline: what to upload, what to skip
  3. Custom instructions vs. project instructions: when to use which
  4. Naming and organizing Projects when you have 10+
  5. Walkthrough: building a Customer Success Project from zero
  6. Walkthrough: building a Content Marketing Project from zero
  7. Walkthrough: building a Personal Knowledge Project (notes, books, research)
  8. Sharing Projects with a team โ€” what works, what doesn't
  9. The quarterly Project audit
Featured walkthroughs: Customer Success Project from zero, Content Marketing Project from zero, plus the quarterly audit routine.
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Module 3 · Built โœ“

Code

Claude Code · for non-developers

Claude Code is the most powerful โ€” and least understood โ€” capability Anthropic has shipped. It lets Claude read and write actual code, run it, debug, and ship working software. Most working professionals assume this is "only for engineers." This module proves otherwise: how operations folks, analysts, founders, and managers use Claude Code to build small tools that automate hours of work each week.

Module outline (preview)

  1. What Claude Code is (and what it isn't)
  2. Setting up Claude Code on Mac, Windows, and the web
  3. The "non-developer" mindset: describing outcomes, not syntax
  4. The five tools every non-dev should learn (file edit, run, web fetch, search, todo)
  5. Walkthrough: a CSV cleanup tool built in 10 minutes
  6. Walkthrough: an internal dashboard built in an afternoon
  7. Walkthrough: a static landing page deployed to Cloudflare in 20 minutes
  8. Working safely: confirming destructive actions, using sandboxes
  9. When to use Claude Code vs. regular Claude
Featured walkthroughs: A CSV cleanup tool built in 10 minutes, and a static landing page deployed to the live web in 30 minutes โ€” both repeatable patterns.
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Module 4 · Built โœ“

Design

Visuals, layouts, and presentation

Claude can design. Artifacts, image generation, layout drafts, slide structure, brand guidelines, mockups โ€” the design skills baked into Claude in 2026 would have been a six-month project for a junior designer a decade ago. This module teaches working professionals to use those skills without becoming designers themselves.

Module outline (preview)

  1. What Claude can design today (and what's still better with a human)
  2. Brief structure for design work โ€” the design RCTC
  3. Walkthrough: a one-page brand sheet (logo direction, palette, type)
  4. Walkthrough: a board-ready slide deck from prose
  5. Walkthrough: a landing page mockup that designers can actually use
  6. Walkthrough: a social ad set in three formats (square, story, reel)
  7. Iteration discipline: how to redirect without rewriting
  8. Working with real designers โ€” how to brief them with Claude as the bridge
Featured walkthroughs: Brand sheet from prose, board-ready slide deck from a memo, landing-page mockup that designers can build from.
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Module 2 · Built โœ“

Customize

Make Claude sound like you

The Customize feature lets you set Claude's behavior โ€” voice, defaults, refusal style, response length, even formatting preferences โ€” at the account level. Most professionals never touch this beyond the basics. This module walks through every setting that actually changes the experience and shows three professional "personas" you can build for yourself in under an hour.

Module outline (preview)

  1. The full Customize panel โ€” every setting, what it actually does
  2. The personal voice audit: what does "your" writing actually sound like?
  3. Building Persona 1: Your default work voice
  4. Building Persona 2: Your customer-facing voice
  5. Building Persona 3: Your strategic/board-room voice
  6. Style switching: how to move between personas mid-conversation
  7. Custom formatting defaults (bullets vs. prose, length norms)
  8. The "never do" list โ€” the rules every customization needs
Featured walkthroughs: The voice audit (diagnosing what makes your writing sound like you), building three professional personas, and the trigger-phrase system for switching voices mid-conversation.
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Why this works as an add-on (not a standalone)

The Add-On Pack assumes you already understand the Hire-to-Partner framework. Without that foundation, "load files into a Project" or "build a Skill in Claude Code" is just tactics floating in space. With it, every module reinforces the framework โ€” Projects deepens Phase 3, Code deepens Phase 4, Design touches Phase 5, Customize spans all of them.

That's why the recommended path is: Standard course first, Add-On Pack second. Premium customers (who already get Unit 8) are the most likely to upgrade to the Add-Ons, since they've signaled they want depth.

Suggested pricing structure

Three product tiers, with the Add-On Pack as a separate purchase or bundled into a new "Complete Pack" for max value.

Standard

$29

Units 1โ€“7

Premium

$79

Units 1โ€“8 (with Frontier)

Add-On Pack

$49

Projects ยท Code ยท Design ยท Customize

Bonus bundle option: "Complete Pack" at $99 (Premium + Add-On Pack) โ€” saves $29 vs. buying separately. Use this as the upsell on the Premium checkout: "Add the 4-module Power Pack for $20 more" kind of language.

Status & rollout plan

This section is currently visible only in your internal folder. To move toward launch:

1. Build the four modules โœ“ Complete

All four modules built and walkable. Projects, Customize, Code, and Design โ€” 9 pages each, totaling 36 pages of substantive content. Ready for internal review and refinement.

2. Create a 3rd Lemon Squeezy product

"Claude Masterclass โ€” Add-On Pack" at $49, license keys enabled, activation limit 3. Same setup as Standard and Premium.

3. Add a fourth tier to paywall.js

Tier hierarchy becomes: free โ†’ standard โ†’ addons โ†’ premium โ†’ premium+addons. The addon modules require either "addons" tier or "premium+addons" tier to access.

4. Move the addons folder to public deployment

When ready, copy D:\Projects\claude-masterclass-internal\addons\ into D:\Projects\claude-masterclass\addons\ and redeploy to Cloudflare.

5. Update the public landing page

Add an "Add-On Pack" section between Units and Pricing. Show the four modules. Add the third pricing tier. Update topbar to include "Add-Ons" link.

6. Newsletter campaign to existing subscribers

A 3-email mini-sequence introducing the Add-On Pack to existing Standard/Premium buyers as an upsell.

Tell me when you want to start building the actual module content. I'd suggest Projects first (most universal demand) and Customize second (easiest to write because the user's existing example characters already inform the personas).